Prognosis

Keep Calm and Wash Your Hands: Britain’s Strategy to Beat Virus

  • Government opts for more relaxed approach than other countries
  • ‘Nudge’ unit models behavior to try to slow coronavirus spread
Hand Washing Will Help Stop Spread of Virus, Says IATA’s Powell
Lock
This article is for subscribers only.

We’re tracking the latest on the coronavirus outbreak and the global response. Sign up here for our daily newsletter on what you need to know.

While China quarantined 56 million people and the whole of Italy is on lock down to counter the spread of coronavirus, the U.K. is taking a radically different approach. Instead of keeping people inside their homes, Boris Johnson’s government is trying to get inside their heads.