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Coronavirus Threatens $6 Billion in St. Patrick's Day Spending
- Parades in Boston, Seattle and Los Angeles Already Canceled
- Holiday offers important test of consumers’ resiliency
St. Patrick’s Day will be a major test of how much the coronavirus will impact America’s $13 trillion consumer economy.
The holiday, set for March 17 and known for green garb and beer, is one of the biggest revenue-generating days of the year for many bars and a boon for brands such as Guinness beer and Jameson whiskey. Americans were expected to spend $6.2 billion on the event, the National Retail Federation said last month, citing survey data from Prosper Insights & Analytics. No less than 56% of Americans planned to celebrate.