Twitter Tests Its Own Version of Disappearing Stories
- ‘Fleets’ are meant to increase sharing on the social network
- Company has been under fire for slower innovation than peers
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Twitter Inc. is testing a way for users to post photos and videos that disappear after 24 hours -- similar to Stories products offered on rival social networks -- in a push to encourage people to share more often on its service.
The San Francisco-based company calls these disappearing posts Fleets -- short for fleeting tweets -- and wants the tool to ease the pressure of online sharing. Similar to tweets, Fleets are text-first but videos, GIFs and photos can be added.