Lego CEO Undaunted by Virus Fear, Sees 60% More China Shops
- Chinese online sales seen compensating for virus effect
- Toymaker has targeted China as a strategic growth market
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The chief executive of Lego A/S says the novel coronavirus only represents a short-term blow to China’s economy that won’t change the toymaker’s expansion plans in its fastest growing market.
Lego reported record sales on Wednesday and said growth in 2020 will once again be led by China. It’s targeting almost 60% more stores there this year, bringing the number to 220.