Peloton Takes Aim Beyond Gym to Expand Cult Following
- At-home fitness provider’s survey shows appeal to non-gymheads
- Street bulls talk new hardware, pricing strategy, and risks
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The broader the tribe, the greater the growth. That appears to be the new bull mantra that stands to drive Peloton Interactive Inc.’s shares higher.
Peloton’s stock was a rare bright spot this week amid the S&P 500’s worst week since 2008. Shares gained 5% in the week and could rise even further. The at-home fitness provider is expected to roll out new equipment and a pricing strategy that could have broad appeal beyond the usual fitness fanatics, analysts said in a pair of newly published reports.