Harley-Davidson CEO Steps Down After Five-Year Sales Slump
- Turnaround attempt tripped up by buyer shift, Trump trade wars
- Bike maker’s value fell by more than half during Levatich era
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Harley-Davidson Inc. is starting the week in search of a new boss, seeking someone who can stem years of declining sales at the iconic American motorcycle maker just as it’s starting to roll out some new products.
Chief Executive Officer Matt Levatich unexpectedly stepped down Friday, parting ways with the board after a 26-year career at Harley-Davidson -- including five years as CEO in which the company lost more than half its market value. Chairman Jochen Zeitz will fill the job for now, the company said after the close of business Feb. 28.