Bloomberg Tops Half a Billion Dollars in Campaign Advertising
- Campaign’s unprecedented ad buys average $5.6 million a day
- Ad spending nearly doubles previous primary campaign record
Michael Bloomberg speaks at a rally in Salt Lake City.
Photographer: George Frey/Getty Images North AmericaThis article is for subscribers only.
Michael Bloomberg has broken the $500 million mark in ad spending more than a week before he appears on a primary ballot for the first time.
Through Friday, he’s spent $505.8 million on broadcast, cable, radio and digital ads, according to Advertising Analytics. That’s an average of $5.5 million a day since he officially became a candidate.