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Bloomberg Tops Half a Billion Dollars in Campaign Advertising

  • Campaign’s unprecedented ad buys average $5.6 million a day
  • Ad spending nearly doubles previous primary campaign record
Michael Bloomberg speaks at a rally in Salt Lake City.

Michael Bloomberg speaks at a rally in Salt Lake City.

Photographer: George Frey/Getty Images North America

Michael Bloomberg has broken the $500 million mark in ad spending more than a week before he appears on a primary ballot for the first time.

Through Friday, he’s spent $505.8 million on broadcast, cable, radio and digital ads, according to Advertising Analytics. That’s an average of $5.5 million a day since he officially became a candidate.