Apple Tries to Get Ahead of Antitrust Criticism

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Apple Inc. likes to do the right thing while it can still take credit. Other tech companies should learn from its example.

Over the years, Apple has built a reputation for valuing user privacy more than other tech giants. It’s been a happy byproduct of the company’s business model, which relies on selling phones, not targeted advertisements. Apple writes its own operating system and maintains tight control over what software people can download.