The High Price of Greenwashing

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In the new age of sustainability, there are plenty of companies pledging to offset emissions in the race for net zero. While certainly an improvement over past years when a pledge to do 10% better was the standard, the trend has triggered skepticism that greenwashing is really what’s at work.

Soon, however, there won’t be anyplace left to hide, especially for companies that quietly use lobbying to keep climate regulation at bay. Late last year, a group of investors with $6.5 trillion in assets under management asked 47 of the world’s biggest greenhouse gas emitters to align their climate efforts with the Paris Agreement’s climate goals. And that was just the beginning.