Dairies Are Desperate to Get Americans to Drink Milk Again
Dairy producers bet on innovations such as new flavors and cartons with cookies to rescue the troubled industry
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If you give Americans a cookie, will they finally start buying milk again?
Dairy producers are betting on it. Facing an unprecedented and protracted slump in demand, the industry is coming up with all sorts of innovations. That includes new flavors like wild blueberry, dips like fiesta sour cream, new packaging and, sometime next year, cartons with cookies attached.