Saudi Opens for Business to Rival Dubai as Regional Hub
Crown Prince Mohammed bin Salman is trying to reshape the kingdom into the new place to do business.
Offices of online payment system Hyperpay in Riyadh, Saudi Arabia.
Photographer: Maya Anwar Siddiqui/BloombergThis article is for subscribers only.
Ronny Froehlich’s voice echoed across the empty rooms as he walked through his company’s new office in Riyadh.
The German entrepreneur had just set up the internet, but he was already imagining the space as the bustling future headquarters of Golden Scent, a Dubai-based e-commerce firm he co-founded with a Saudi friend five years ago. The next step is to move employees from Dubai and hire more in the Saudi capital.