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Google’s Cash Cow Search Business Is Being ‘Hollowed Out’

  • First numbers on Google search business show slower growth
  • Many lucrative searches now happen on Amazon and Instagram
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New numbers from Alphabet Inc. this week confirmed a major fear that has lingered around the internet giant for years: the Google online search business is slowing.

In its 2019 financial report, Alphabet split its advertising revenue into three buckets for the first time: Search, YouTube and a network business that runs marketing spots on other websites. Search sales rose 15% in 2019, a slower pace than the 22% in 2018.