Beauty Retailer Birchbox Cuts 25% of Workforce to Reduce Costs

Photographer: Chris Goodney/Bloomberg

Lock
This article is for subscribers only.

Birchbox Inc. will terminate about 25% of its employees worldwide as the beauty products seller cuts costs.

The cuts come as Birchbox, which sends members a box of items like mascara, exfoliators and dry shampoos for $13 to $15 a month, is working to become more efficient after a hedge fund bought a majority stake in 2018.