Macy’s Inc. is scaling down Story, the experiential shop within-a-shop it introduced to significant fanfare less than a year ago.
The department-store chain will close almost half of the 36 Story locations it set up in Macy’s stores in 2019, according to a statement. The company will retain 20 of the shops including at its Herald Square flagship in New York and will give a further update to its strategy for the retail concept in April, it said.
