At Hermès, a $67 Lipstick Could Hint at Big Ambitions

Hermes International unveiled its first products from a new beauty division, adding $67 lipsticks to a brand better known for $9,000-plus Birkin bags and $400 silk scarves.

By expanding its offer in cosmetics, Hermes is testing the waters of a category that has long driven sales and profit for rivals like LVMH’s Christian Dior and Chanel. Hermes, which says it’s committed to developing beauty products in-house as much as possible, plans to add new categories of makeup every six months.