YouTube Will Fund Kids Shows Based on These 12 Words
- YouTube has pledged to spend $100 million on kids programming
- Creators told to focus on strengths like self-control, empathy
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Courage, curiosity, teamwork and self-control. These are four of the 12 criteria that YouTube will use in deciding what types of kids videos it will fund, according to a document the company sent to partners recently.
YouTube plans to spend $100 million to fund original kids programming over the next three years, following a settlement with the Federal Trade Commission in September. The programming will be for audiences aged 3 to 8, and be available exclusively on the YouTube Kids app.