Sanders Spent Heavily on Facebook In Days Before Iowa
The senator outpaced his rivals competing in Iowa, but lags Bloomberg and Trump
Bernie Sanders in Iowa on Feb. 1.
Photographer: Al Drago/BloombergThis article is for subscribers only.
As the Iowa caucuses loom, Vermont Senator Bernie Sanders has been plowing cash into an eleventh-hour ad campaign on Facebook Inc. He spent $795,000 advertising on the site from Jan. 26 to Feb 1., more than any of his rivals competing in Monday’s caucuses, according to data from Facebook.
That money went towards a fusillade of Facebook ads in which Sanders asks for donations and criticizes the “political establishment.” One ad reads, in part, “Good news: with just a FEW HOURS left before the Iowa caucus, we are winning. Bad news: the entire economic and political establishment is now coming after us.”