Skip to content
Subscriber Only

Asana Says It’s Filed to Go Public Through a Direct Listing

Asana co-founders Justin Rosenstein, left, and Dustin Moskovitz.
Asana co-founders Justin Rosenstein, left, and Dustin Moskovitz.Source: Asana Inc.

Asana Inc., a corporate software maker started by a Facebook Inc. co-founder, said it confidentially filed to register its shares for a public listing that would avoid a traditional initial public offering.

Asana said in a statement Monday that its draft registration statement with the U.S. Securities and Exchange Commission relates to “the proposed public listing of its common stock.” Such announcements typically specify the company is planning an IPO, when that is the case.