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Netflix Moving Latin American Base to Mexico as Ambitions Grow

  • Netflix will invest $200 million in programming across Mexico
  • Many staffers in Los Angeles will need to move or find new job
Netflix signage is on a laptop computer.
Photographer: Gabby Jones/Bloomberg

Netflix Inc. is establishing its Latin American headquarters in Mexico City and staffing up in the office, a sign of the streaming service’s growing ambitions in the region.

Netflix will consolidate executives who work on programming, marketing and publicity across Latin America in the Mexico City office, the company said Friday, boosting its staff in an office opened just last year. Sao Paulo, which has served as a Latin American hub for Netflix, will remain a regional office.