Art
Video Is Still a Bit Player in the Art World. Here’s Why
In a new book, one of the art form’s founders makes the case that video art can one day rival the popularity of painting and sculpture.
Courtesy the artist, David Zwirner, New York, and Victoria Miro, London. © Stan Douglas.
In 1974, Barbara London, a young curator at the Museum of Modern Art in New York, started what was probably the first ongoing video art exhibition program in any museum, anywhere.
Operating out of a former broom closet, she slowly acquired videos by artists including Bruce Nauman, Nam June Paik, and Joan Jonas. The going rate, she says, was $250 per video.