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Super Bowl Plans Drive Record Avocado Imports From Mexico

  • Ads tying guacamole, hot sauce and beer helping to spur sales
  • Week saw almost 75 million pounds of avocados cross the border
A farmer works at an avocado plantation in El Carmen ranch in the community of Tochimilco, Puebla State, Mexico, on April 5, 2019.Photographer: Jose Castanares/AFP/Getty Images
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Americans gearing up for the Super Bowl this Sunday helped push imports of Mexican avocados to the best week of all time.

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