H&M Gets First Female CEO After Founding Family’s Missteps
- Helmersson takes over from founder’s grandson after a decade
- H&M stock has languished as cheaper and online rivals bulk up
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Hennes & Mauritz AB appointed Helena Helmersson as the first female chief executive officer of the fast-fashion pioneer, taking over from founding family scion Karl-Johan Persson, who struggled to contain competition from cheaper rivals and online platforms that revolutionized shopping.