Forever 21 Proposes Auction to Keep Fashion Chain in Business

  • Retailer doesn’t name buyer but seeks Feb. 4 sale hearing
  • Filing cites ‘round-the-clock’ talks about stalking-horse bid
Photographer: Jeenah Moon/Bloomberg
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Bankrupt retailer Forever 21 Inc. asked a bankruptcy court to approve plans to sell “substantially all” of its assets to a buyer who might keep the chain in business.

Forever 21 is in “substantial, round-the-clock negotiations” with a potential stalking-horse bidder, which would set a minimum price for the fashion chain while it continues to seek bids for alternative transactions, according to a Thursday court filing.