Valentine’s Day Flowers Don’t Have to Be So Bad for the Earth After All
Two new businesses are combating waste in the floral industry by giving new life to old buds.
Regifting often gets a bad rap, but it can actually be the most thoughtful gesture — both for the recipient and the environment.
As consumers, especially young ones, become more eco-conscious, services are popping up to reduce wastefulness in the flower industry, extending the life of old bouquets that were previously thrown away the day after a big event. Considering that the floral gifting market is expected to reach $16 billion in revenue by 2023, buying from eco-friendly operations can have a huge impact.
According to one estimate, the rougly 100 million roses grown for a typical Valentine’s Day in the U.S. produce about 9,000 metric tons of carbon dioxide emissions.