In Moscow, online orders delivered in just 15 minutes by bicycle signal what the future of shopping may hold.
Russia’s largest technology company, Yandex NV, is getting groceries to Moscow homes within a quarter of an hour, free of charge. Its new online service, called Lavka, has spread small warehouses across the capital stocked with about 2,000 items and uses bike couriers to deliver orders. Its strategy is to build market share by being a digital convenience store—the place consumers turn to for ingredients, toothpaste or even a packet of condoms delivered straight to their door.
