Tesla Should Rebrand ‘Flawed’ Autopilot System, Senator Urges

  • Markey says term ‘autopilot’ sows confusion about limits
  • Auto maker says data show drivers are safer using Autopilot

An advert for Tesla Motors Inc.'s Autopilot feature at a showroom in London, U.K..

Photographer: Chris Ratcliffe/Bloomberg

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Tesla Inc. should rebrand the driver-assistance technologies it markets as Autopilot and take additional steps to ensure drivers pay attention to the road while using the system, Senator Edward Markey said.

“Autopilot is a flawed system, but I believe its dangers can be overcome,” Markey, a Massachusetts Democrat, said in emailed statement on Friday.