Salesforce Encouraged Employees to Expense Co-CEO Marc Benioff’s Book
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Marc Benioff’s latest book, about the need for a gentler capitalism, became a national bestseller. The company he co-founded, Salesforce.com Inc., helped boost sales by encouraging employees to buy and expense the book published last October.
The software maker sent a memo to its 48,000-member workforce last fall offering reimbursement if they purchased Benioff’s latest book, “Trailblazer,” the company said. Salesforce said it considers the book to be “business material.”