Hyperdrive
Mercedes Considers More Hybrids at High-Performance AMG Unit
- Sales chief upbeat, says ‘people are becoming much more open’
- Electrified AMG GT 4-door coupe is set for debut this year
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Mercedes-Benz is considering adding more plug-in hybrids to its AMG performance-car lineup, as the world’s top-selling luxury carmaker seeks to balance consumer demand for roaring combustion power with government pressure to meet stricter emission rules.
Fleet customers of Daimler AG’s main brand have responded well to a growing list of hybrid models for sale, ranging from compacts to full-size vehicles, Mercedes-Benz sales chief Britta Seeger said in an interview. Private consumers are also increasingly willing to consider alternatives to traditional gasoline or diesel engines, she said.