Knicks Will Get Makeover From Firm That Helped Make the Nets Hip
- Steve Stoute will become special adviser to Knicks franchise
- Goals are to boost Knicks brand and bolster ties to fan base
Photographer: Focus on Sport via Getty Images
The New York Knicks, the National Basketball Association’s most valuable team despite a string of losing seasons, are getting a makeover.
The franchise known for stars like Walt “Clyde” Frazier, Willis Reed and Patrick Ewing -- and off the court for polarizing owner Jim Dolan -- is partnering with Steve Stoute’s Translation agency in an attempt to bolster its brand and strengthen its ties to the fan base.