The NBA’s Chris Paul on How He Picks Business Opportunities

The president of the players union discusses Bob Iger, David Stern, and learning to say no.
NBA Star Chris Paul on How He Picks Business Opportunities

When I first came into the league, you used to hear about endorsements. “Oh, this player’s endorsing this and endorsing that.” There’s no such thing, really, as endorsement deals. There are partnerships—things that I really believe in and products that I use.

The conversations I’ve had with [NBA Commissioner] Adam Silver, just constantly learning and really understanding the business of the game.