Fire Breathers Meet Fancy Watches at LVMH Show in Dubai
Bulgari, TAG Heuer, Hublot, and Zenith go big on old-school luxury as they compete as a family against Richemont and the Swatch Group.
Source: LVMH
LVMH’s watch brands are flexing their muscles. Bulgari, TAG Heuer, Hublot, and Zenith—the four watchmakers owned by French conglomerate Louis Vuitton Moët Hennessy SA—gathered in Dubai on Jan. 13-15 for the first LVMH Watch Week, a posh junket put on to showcase each brand’s new wares for 2020. The Dubai shindig was a throwback to the devil-may-care luxury of the 1980s and ’90s, when these brands based much of their aspirational image on over-the-top experiences that made it into the gossip pages of glossy magazines.
About 200 journalists and 150 customers were wined and dined in the shadow of the glittering Burj Khalifa and invited to trek to the desert at night to watch fire dancers. In between they looked at timepieces including the diamond-studded $100,000 Hublot Big Bang Integral and Bulgari’s $220,000 Divas’ Dream Finissima Minute Repeater.