Noom Signs Up Dieters as Investors See New Wins for Weight Loss
- Investors include Sequoia, Groupe Arnault and Serena Williams
- App tries a new approach combining tech and human coaching
Source: Noom
This New Year’s Day, 55,000 people signed up to lose weight with the smartphone app Noom. You’ve probably seen the ads -- it claims to have helped more than 350,000 get slimmer.
Dieting, not to mention keeping weight off, is an iffy proposition, but Americans spend billions each year trying.