Apple Music, NBA Strike Deal for Playlist, Songs in Highlights
RJ Barrett of the New York Knicks dunks the ball against the Sacramento Kings in New York City in 2019.
Photographer: Nathaniel S. Butler/NBAE via Getty Images
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Apple Inc. and the National Basketball Association on Thursday announced a partnership that includes an Apple Music playlist featuring independent artists from an emerging label.
The Base:Line playlist will have about 40 songs with a hip-hop vibe and will be refreshed weekly, Jeff Marsilio, the NBA’s senior vice president of new media distribution, said in an interview. The tracks will also be available on the NBA app and website, and will be used in game highlights shared on social media, the NBA said.