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Wall Street Battles Upstarts in Hunt for Silicon Valley Rich

  • Citi, JPMorgan, BofA among banks adding advisers in California
  • ‘Old guard’ firms often at odds with tech culture, VC says
Downtown San Francisco.

Downtown San Francisco.

Photographer: David Paul Morris/Bloomberg
Updated on

Tracey Warson left New York on a mission.

The head of Citigroup Inc.’s private bank in North America moved cross-country to San Francisco last year to court the Bay Area’s growing pool of wealthy entrepreneurs and newly minted tech millionaires.