Millennials Could End Up Being a Boon to the U.S. Auto Market
- Slow-starting generation is fueling growth in licensed drivers
- Impact on car sector may rival baby-boomer bump, analyst says
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It turns out millennials don’t hate driving, after all.
As the generation born between 1981 and 1996 begin to reach their family formation years, they are getting licensed to drive at the highest rate in 40 years, an analyst at Benchmark Co. said in a report Monday.