The Ghosn Brand Is Broken. These Spin Doctors Say How to Fix It

Carlos Ghosn captured the world’s attention by being spirited out of Japan in a private jet concealed in a box often used for audio equipment with the help of a security detail led by a former Green Beret. He evaded two trials on charges of financial misconduct. Now he wants to salvage his shattered reputation.

The former head of Nissan Motor Co. and Renault SA appeared as brash as ever at a 2 ½-hour press conference in Beirut on Wednesday. He railed against Japan’s justice system and accused prosecutors and Nissan officials of fomenting a plot to overthrow him, going so far as to compare the shock of his arrest to the Pearl Harbor attack.