NBA Union Creates Accelerator to Aid Players’ Business Ventures
- Program being launched in conjunction with Patricof Co.
- Companies must have received no more than one funding round
LeBron James of the Los Angeles Lakers dunks against the Atlanta Hawks in 2019.
Photographer: Kevin C. Cox/Getty ImagesThis article is for subscribers only.
National Basketball Association superstars LeBron James and Kevin Durant have become serial investors, lending their names, ideas and money to a number of business ventures and startups.
Their union wants to help all of its members with similar off-court aspirations follow suit. To that end, the National Basketball Players Association is creating an accelerator program that’s open to current and former members.