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Purging Your Stuff Is the New Conspicuous Consumption
Inside the world of minimalism and tidying are the makings of a seismic shift in American consumerism.
Tara Latta’s 36th-floor Chicago apartment.
Courtesy: Kristyn Ivey
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On a recent Saturday afternoon in downtown Chicago, Tara Latta’s 36th-floor apartment with stunning river views is a complete mess.
I’m watching the 39-year-old trying to jam the contents of a storage unit into her new one bedroom, and it doesn’t appear to be going well. Latta’s kitchen table is teeming with CVS receipts, unused thank-you notes, catalogs, utility bills and to-do lists. U-Haul boxes are stacked halfway to the ceiling. The counters are overflowing with tea cups, mixing bowls and water bottles.