GM Set to Revive Hummer Brand with Electric Truck and SUV
- Return of iconoclastic nameplate expected by around 2022
- GM also considering a Hummer-branded electric SUV after pickup
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General Motors Co. is moving forward with plans to revive its polarizing Hummer brand, this time as an electric truck instead of an emblem of gasoline consumption, according to people familiar with the matter.
The Detroit automaker plans to debut a pickup around 2022 with boxy styling cues reminiscent of the Hummers of yore, one of the people said. GM is considering selling the battery-powered truck in existing dealerships and marketing the model as “Hummer by GMC,” the people said.
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GM Set to Revive Hummer Brand with Electric Truck and SUV