Casper Warns of an Unusual Risk in its IPO Filing: Influencers
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Online mattress seller Casper Sleep Inc. filed for an initial public offering with an unusual warning for potential investors: It uses influencers for marketing.
Influencers, people with large online followings whom Casper pays to test and talk about its mattresses, “may materially and adversely affect our reputation or subject us to fines or other penalties,” the company said in a prospectus on Friday.