Facebook Gaming Grabs Market Share From Amazon’s Twitch in 2019
- Facebook could come to dominate the category in a few years
- Chatty content tops games in popularity on Twitch in December
Photographer: David Paul Morris/Bloomberg
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In a warning shot to Amazon.com Inc.’s Twitch -- long the leader among sites where people watch others play games -- Facebook Gaming grew the fastest among such platforms in streamed hours watched in December.
The Facebook Inc. channel’s market share rose to 8.5% of all streaming hours watched last month, up from 3.1% in December of 2018, according to a report from StreamElements and Arsenal.gg. Alphabet Inc.’s YouTube Gaming and Microsoft Corp.’s Mixer increased their shares slightly as well. While it lost market share, Twitch increased its total hours watched last month, as its nongaming content gained momentum, according to the report.