Deals
Equinox Closes In on New Funding to Challenge Peloton in At-Home Fitness
- Peloton shares drop, erasing gains since post-IPO slump
- Equinox investment deal is said to be within reach this month
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Equinox, the luxury gym chain operator and majority owner of SoulCycle Inc., is in advanced discussions to secure new funding from investors including private equity firm Silver Lake, according to people with knowledge of the matter.
The investment would help the fitness company expand a digital platform designed to compete against rival Peloton Interactive Inc., said the people, who asked not to be identified because the talks are private. Equinox is working with an adviser to help secure an investment, they said.