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McDonald’s Sets Up Group to Ensure Customers Like Its New Tech


Photographer: Andrey Rudakov/Bloomberg

McDonald’s Corp. has set up a team dedicated to digital customer engagement as the world’s biggest restaurant chain seeks to reap the benefits from its technology investments.

The new team will be led by Lucy Brady, Chief Executive Officer Chris Kempczinski said in memo to staff seen by Bloomberg News. The division will lead the chain’s global digital efforts including ordering, personalization, payments, loyalty and delivery, according to the memo. Brady, head of corporate strategy and business development, has helped lead the chain’s delivery efforts with Uber Eats.