Impossible Foods Debuts Its First Plant-Based Pork Products
This article is for subscribers only.
Impossible Foods Inc., maker of the eponymous “bleeding” soy-based burger, is debuting two faux-meat products at CES in Las Vegas: Impossible Pork and Impossible Sausage, ramping up the rivalry with Beyond Meat Inc.
Impossible, based in Silicon Valley, plans to give away about 25,000 samples at the consumer electronics show this week, and its sausage will be rolled out starting in late January at 139 Burger King locations in five test markets.