Sports
Vince McMahon’s XFL Inks Bet-Monitoring Deal With Genius Sports
- Upstart football league is scheduled to begin play next month
- WWE founder is funding the eight-team league personally
Vince McMahon’s XFL has signed a multiyear deal with Genius Sports that’s designed to protect the fledgling football league from improper sports betting.
London-based Genius Sports, which has similar partnerships with golf’s PGA Tour and soccer’s English Premier League, will help the XFL build a so-called integrity program to guard against fixed games. As part of that, Genius, owned by private equity firm Apax Partners, will offer around-the-clock monitoring of pregame and live betting markets to detect unusual activity.