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BOE Looks to Jamaica Central Bank Reggae for Communication Ideas

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Photographer: Chris J. Ratcliffe/Bloomberg

The Bank of Jamaica‘s videos of reggae stars singing about inflation targets and the Federal Reserve’s monetary policy comic books are among the more unusual central bank communication strategies being studied by the Bank of England.

A working paper co-authored by Chief Economist Andy Haldane published Friday found that engaging with a broader audience through “simplified communication may, alone, be necessary but not sufficient.” Instead, the economists said that complementary efforts in engagement and education are required.