Amazon and Google to Hit CES With Digital Assistants in Tow
- Apple and Samsung also attending annual technology trade show
- Voice technology, smart-home devices will vie for attention
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The world’s biggest technology companies are heading to Las Vegas for the annual CES trade show next week, with even Apple Inc. making a rare official appearance. But don’t expect any breakthrough new hardware.
Amazon.com Inc. and Google will promote existing digital-assistant technology through their own internet-connected gadgets and similar products made by other firms. There should also be cars at the conference with Amazon’s Alexa built in. Both tech giants are likely to roll out new software capabilities and share statistics showing the size and reach of their voice-based platforms.