Asia’s Richest Man Unveils Online Store in Challenge to Amazon

Pilot tests for JioMart under way in Mumbai neighborhoods
Mukesh Ambani readies platform to tap India’s billion shoppers

WATCH: Mukesh Ambani is gearing up to take on Walmart and Amazon with the lunch of his latest venture.(Source: Bloomberg)

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By Sanjai P R

December 31, 2019 at 9:31 AM UTC

This article is for subscribers only.

Reliance Industries Ltd. started testing its online shopping portal, moving a step closer to billionaire Mukesh Ambani’s goal of setting up a digital platform to take on e-commerce giant Amazon.com Inc. in India.

JioMart, open to select customers who pre-register, promises more than 50,000 grocery products, free home delivery and a return policy that asks no questions. Labeled ‘the nation’s new store,’ it is currently available in only three neighborhoods surrounding Mumbai, according to the website.