Nintendo’s Tokyo Store Isn’t Large Enough for its Fan Base
- Weeks after opening, shop putting fans through hour-long waits
- Company seems to have again underestimated its own popularity
This article is for subscribers only.
Just before Christmas, a trip to Nintendo Co.’s flagship store in Tokyo would have required an hour’s wait just to get in and buy a plush Mario toy or a set of chopsticks bearing Luigi’s face.
Opened in November on the sixth floor of the renovated Shibuya Parco shopping mall, the constantly packed 300-square-meter showcase exhibits the appeal of Nintendo’s intellectual property contrasted against the conservatism that leads it to habitually underestimate the popularity of its products.