How a Decade of Drinking Changed the Future of Booze
Craft spirits, mixers and bitters marked the 2010s, as did celebrity labels and Instagram. There are six trends that are here to stay.
Photo Illustration: Bloomberg
Drink Baby Yoda cocktail, you will—but only for a little while longer, hopefully.
The 2010s saw many ill advised drinking trends, ones the average bar denizen will be happy to see the back of. Still, several are poised to influence the way we imbibe in the coming year and beyond. Over the last decade, radical shifts in collective taste, work habits, the way we consume information and even America’s hyper-polarized politics have driven our drinking style.
The 2020s will be no different. Indeed, six changes to alcohol culture may have a stronger impact on what, and how, we drink. Luckily, the Star Wars franchise isn’t one of them.